The Seen and the Unseen - hosted by Amit Varma cover image

Ep 391: Shephali Bhatt Is Searching for the Incredible

The Seen and the Unseen - hosted by Amit Varma

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Reflections on Content Creation Challenges and Future with AI

The chapter delves into the challenges content creators face, from the fleeting nature of fame in the creator economy to the impact of platform decisions and the competitive influencer marketing industry. It discusses the shift from Instagram to YouTube for better monetization opportunities, along with the need to adapt to changing algorithms and engage with audiences authentically. Furthermore, the conversation highlights the potential impact of AI on creators, both providing tools for content creation and posing challenges in standing out in a saturated market.

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