S18E4 - Story design
unbillable hours - a podcast about better professional services marketing
00:00
What's the Difference Between Message Houses?
"We want to have this narrative design, our story design help us to keep things very, very clear and very, very simple," he says. "I see too many firms where there's a bunch of those flying around... The logic is actually broken." He adds that in the real world people are selling real solutions not fancy message house slides.
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