Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Aligning Marketing with Human Behavior
This chapter emphasizes the need for marketing strategies in the financial services sector to resonate with human behavior, highlighting the importance of clear communication. It discusses a successful marketing campaign that engaged customers by connecting with their future aspirations and showcases how simpler language enhances cognitive fluency and fosters informed decision-making.
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