6min chapter

The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust cover image

#55 - Exploring Commercial Data Ecosystems (with Antti Kettunen & Kai Kuikkaniemi)

The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust

CHAPTER

The Importance of Zero-Part Data in Marketing

The concept of VRM, the customer relationship management, is evolving. It's been there for ages, but it's now becoming more and more important than we are connecting to very particular nations. We need some kind of flip in the ways how the normal marketing but the whole sort of customer engagement and the customer services are realized. So yeah, I think that's my personal bet. It's time to reintroduce VRM in our thinking.

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