Exploring the Experience Economy — Joe Pine, Revisited
Future of StoryTelling (FoST)
Transitioning from Products to Immersive Experiences
This chapter examines the shift from product-centric sales to immersive customer experiences, featuring examples from Coca-Cola, Heineken, and Whirlpool. It highlights Whirlpool's unique training program, 'The Real World,' emphasizing the benefits of firsthand engagement for both customers and employees.
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