Will Covid-19 Kill Experiential Retail? Not So Fast | Retail Reborn Episode 4
The Business of Fashion Podcast
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Experiential Retail: Measuring Impact and Innovations
The chapter delves into the significance of measuring the impact of physical experiences in retail, drawing parallels between experiential and digital engagements. It highlights the challenges in measuring experiential retail and the potential for analytics companies to fill this gap. The discussion showcases innovative retail experiences, such as a unique ice cream store in New Zealand and the evolution of Camp in New York as a family-oriented retail experience augmented by online interactions.
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Transcript
