Brick in for Chicken: The Game-Changing Promo

The most brilliant promotion in sports seems simple: If a visiting NBA player misses two straight free throws in the fourth quarter, every fan in the arena gets free chicken. But the untold story of Brickin' for Chicken is a tale of psychology, philanthropy and unintended consequences — and nobody wants to admit the truth. So we teamed up with Oddball's Amin Elhassan to reveal hidden evidence, pointing to a new theory about this quid-pro-bird. And then we (literally) chased down The Robin Hood of Wings: no less than Giannis Antetokounmpo himself.

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