My philosophy is always keep things as simple as possible, but optimize it. Don't hire any external services yet. You' kind of like constructing and perfecting the play book right now. And then after that, the goals just to run the play book as many locations as you possibly can. It's not just a cooki delivery service. It's very popular in the town that we're in. There is a definite local brand there.
When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.