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17min chapter
How to Grow Your Business Strategically
The Double Win
Maximizing Customer Value for Growth
This chapter focuses on strategies to enhance sales from existing customers, highlighting the importance of increasing their lifetime value. It discusses tactics like upselling, BOGO offers, and membership programs, while also exploring market expansion without heavy investment in new products. The speakers advocate for a disciplined approach to product development, emphasizing customer trust and effective utilization of existing resources.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode