
How to Grow Your Business Strategically
The Double Win
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Maximizing Customer Value for Growth
This chapter focuses on strategies to enhance sales from existing customers, highlighting the importance of increasing their lifetime value. It discusses tactics like upselling, BOGO offers, and membership programs, while also exploring market expansion without heavy investment in new products. The speakers advocate for a disciplined approach to product development, emphasizing customer trust and effective utilization of existing resources.
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