The ExecMBA Podcast cover image

ExecMBA Podcast #304: Office Hours Spotlight | In Conversation with Professor Jim Naughton

The ExecMBA Podcast

00:00

Exploring Green Washing in the Fast Fashion Industry

This chapter explores a case study on green washing in the fast fashion industry, specifically focusing on the company Zara. It discusses different types of green washing, perspectives of stakeholders, and effective communication and management of environmental impact perception.

Play episode from 26:31
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app