The chapter explores how Grindr has evolved beyond just a dating platform, expanding into areas like networking, health information, and travel. It highlights the app's growth strategy, focusing on capturing different user groups and expanding into new markets. The discussion also reflects on changing user behavior, including increasing openness towards bisexuality among younger users and the engagement of Gen Z users.
How do you grow a business where a customer’s success often means they leave your product?
George Arison is the CEO of Grindr, a dating app and social media offering for LGBTQ+ individuals. Dylan Lewis caught up with Arison for a conversation about:
- Grindr’s growth story.
- Looking beyond dating for platform engagement.
- What companies can lose in a remote-only environment.
Companies discussed: GRND, MTCH, BMBL, NFLX, SPOT, UBER
Host: Dylan Lewis
Guest: George Arison
Producers: Mary Long, Ricky Mulvey
Engineer: Tim Sparks
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