Is Your Content Relevant?

If you've got 10,000 connections and only a thousand of them are the ones that you want to hear from you, there's an average of 5% organic reach on your average post. You're actually reaching 0.5% of the people that you wants to reach because they're only a tenth of your audience. Most people never look at who they're connected to in any kind of strategic or structured way. So we have to think about that, he says.

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