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Vijay Mallya Podcast: Rise & Downfall Of Kingfisher Airlines, Loans & RCB | FO364 Raj Shamani

Raj Shamani's Figuring Out

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Cricket, Branding, and Business Decisions

This chapter explores the strategic decision-making behind acquiring the Royal Challengers Bangalore IPL team, focusing on the business motivations for promoting the Royal Challenge whiskey brand. The speakers discuss the competitive bidding process and the franchise's financial success while reflecting on their early investment in cricketer Virat Kohli. Additionally, the chapter touches on their ventures in motorsports and marketing strategies, intertwining personal challenges with their overarching branding goals.

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