Andy Paul: Sell Without Selling Out
FranklinCovey On Leadership
00:00
The Importance of Persuasion
Sally Kohn: What do buyers not want, most emphatically, in a sales meeting or a sales call? She says they don't want somebody to try to just persuade them to buy the product. "When sellers adapt to sort of pitchy persuasion-based approach to sales, yeah, buyers put their defenses up," she said. 'I feel like there's a little bit of a sea of confusion in the sales world'
Transcript
Play full episode
