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Branding and Human Rights in China
This chapter examines the intersection of clothing brands like Uniqlo and H&M with human rights issues in China, particularly focusing on the implications of Uyghur forced labor in cotton production. The discussion reveals how these brands navigate consumer perceptions in China while facing backlash over ethical practices, reflecting the struggle between business interests and social responsibility. Additionally, the chapter highlights the broader context of China's military assertiveness and the complexities surrounding transparency in its governmental statistics.