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4min chapter
#484: How to Share Your Brand Story With Those Who Don’t Look Like You
Business of Story
Building Trust Through Effective Storytelling for Immigrants
This chapter delves into the ABT (And, But, Therefore) narrative framework to enhance communication and foster trust, especially for immigrants relocating to Canada. It highlights the significance of empathy and understanding in storytelling to effectively resonate with audiences and guide them towards actionable solutions.
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Listen to the best highlights from the podcasts you love and dive into the full episode