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The Importance of Premature Core Abandonment
This is premature core abandonment and you mentioned your CIA earlier on but that that can sometimes come the way I kind of thought about it was an almost corporate boredom with their current core instead of actually kind of really optimizing it. In the late sixties cameart as well came to a similar conclusion that discount retailing had essentially hit its peak and they went on a really undisciplined run of unrelated diversification efforts at the very same time walmart was innovating in a variety of ways. The play number one in the p e playbook is how do we make this existing business better and that is such a great discipline and perspective for corporate managers, Derek says.