Nike's New Campaign: A Dark and Morbid Idea

By the late 1980s, when aerobics is at its height of popularity, Nike was not doing well. The company hires an outside advertising firm called Wyden and Kennedy out of Portland, Oregon to help dig them out of their hole. Dan Wyden has a dark and morbid idea but he believes it will be just what this campaign needs. At first, everyone hates it; then they love it. It's like probably one of the most successful campaigns in history.