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144 - The Backfire Effect - Part Four (rebroadcast)

You Are Not So Smart

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The Backfire Effect - The Most Popular Podcast of 2019

The backfire effect is when a person who holds an incorrect belief becomes even more sure of that belief after being corrected. The very attempt to change their mind with facts causes that person to feel even more confident they were correct in the first place. Last year on this show, we did three episodes about the backfire effect. And by far, those episodes were the most popular we've ever done.

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