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Direct to Consumer (DTC) Is Dead?
Dtc is a sales channel like i'm not selling it casko. Like uber has never been profitable right like this has just been the growth era so like there's a natural pullback on growth in general and i think we've probably gone too far that direction. I don't think you can get to a billion dollars to five hundred million direct direct to consumer only but i do think if your goal is to be 20 50 100 200 million dollars it's certainly possible.