Being in a zero options mentality is where all the great shit of Entrepreneurship and success comes from. You don't necessarily have to go out and be somebody who has zero options. It's do it now or do it here in a little bit when it's dark, I don't have fucking option to not do it. When your back is against the wall That's when you're gonna fight for that money.
Do you ever run into people who say, "I don't have the resources to succeed" or "our company doesn't really have any assets, so that's why we're failing"? According to Andy Frisella, lack of traditional resources is one of the greatest assets you can have. This positive way of thinking, this no-resources-is-a-good-thing mindset is what The MFCEO calls "Zero Options Mentality." It's essential for success.