20min chapter

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Phi Hoang - Creativity, Midjourney, and the future of brand design

Dive Club 🤿

CHAPTER

The Evolution of Brand Identity

This chapter explores the journey of a brand's evolution from utility-focused marketing to a deeper emotional connection with audiences. It highlights the importance of collaboration, creative freedom, and the use of advanced AI tools in shaping innovative brand experiences. The discussion reflects on the balance between artistic expression and strategic design, emphasizing the role of experimentation in fostering a resonant brand identity.

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