187: Increasing Creativity via Constraints with Drew Boyd
How to Be Awesome at Your Job
00:00
The Problem With Zooming in and Zooming Out
The closer down you zoom, the more creative you're going to get. I had a pharmaceutical client that was trying to launch a new drug in China. And they said, Drew, we just can't get our head around this. But if you can figure out it just for the one man, all the logistics and shipping and packaging and supply chain are not so bad.
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