How to Define Competitive Advantage

Rethinking competitive advantage aims to re define competitive advantage for the digita first era. Gavin: You can create your market value ten times because consumer data. Adobe used to be selling multiple million dollars packages. Shantann orinon went through hell to convice. We going to get to the individuals. This is the secret why epl, trillion dollars. Wy, marke so trillion dollars. An market value in 20 years or less. So this is a great way of creating market value. But the focus is on the customer. And each customer treated individually.