Launch Episode: The Black Friday Playbook | Chew On This Podcast
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Launches Are a Big Thing, Right?
"You have to marry loyalty with excitement because you're only going to stay loyal to something if there's something exciting, something new, something fresh. Then you have to marry price because it's November and it's the offer," he says. "For us, what we've focused on is bringing new launches. We're going really deep."
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