You've Been Trying Out Your Friends, Right?

We started making it when, i'd say we started talking a year and a half ago. An early development a little after that. And it's a pretty active bata for the past six months. We didn't want it to be any one thing. So i think that's why we tried to get no recognizable people. Obviously they'd add some glamour and some interest to it. But it certainly wasn't meant to be a sort of a celebrity magazine.