How to Position Yourself as an Authority as a Go to Expert in Your Industry

I'm glad you brought this up because if I think about myself, okay, anybody who has watched me for a while knows that there is a corny side of me that never shows its face on this podcast. But when you tell me, hey, storytelling counts, wow, that lights me up because like I can tell a story. And I know so many people listening can tell a stories and they don't, but they don't think of story as entertainment, but they should. Like help everybody understand why that actually legitimately is fun for people. When you give people facts, it only activates two parts of the brain; when you tell a story, it activates seven parts of thebrain