The thing that is super clear is that there's going to be a lot of energy put into continued evolution of AI-specific silicon. I think on core RAM, probably, it probably will end up helping drive additional increases there. And then what's also cool is you can start to imagine those experiences being able to interact with each other over time. Yeah, it sounds amazing. So excited for this collaboration.
Hosts Andrew Kim and Nicholas Grous venture into the world of artificial intelligence (AI) in the gaming sector with Marc Whitten, the President of Create at Unity. They discuss AI’s role in creating vivid, immersive 3D experiences. Marc gives them a behind-the-scenes look at the complexities and opportunities involved in deploying AI for content creation in games. They also explore Unity’s mission to make game design accessible to all. The conversation doesn’t stop at gaming; they also cast a wider look at how real-time 3D technology is making waves across various industries. So join Andrew, Nicholas, and Marc on this insightful journey where they blend technology, creativity, and gaming into a captivating exploration.
Key Points From This Episode:
- Mark Whitten’s background and role as President of Create at Unity
- Gaming industry competitiveness and use of AI
- AI targeting specific players and improving ad monetization
- Focus on building and maintaining gaming communities
- AI at Runtime for immersive and dynamic game worlds
- Non-player character (NPCs) having meaningful conversations and shaping game experiences
- Implications and challenges of generative AI in game development
- Unity’s use of AI tools and collaboration with Apple
- Apple’s approach to spatial computing and Vision OS
- Orchestration of AI techniques through Muse platform
- Solving content creation crisis in the industry
- Productivity gains and increased number of creators with AI tools
- Challenges and benefits of using neural network-based features in games
- Cintus platform for local model execution and improved performance
- Designing games for different platforms and input methods
- Real-time and 3D technology in non-gaming industries
- Unity’s goal of expanding applications and accessibility of tools
- AI’s role in content creation across various industries
- Unity’s focus on real-time and 3D technology in different sectors
- Partnerships with various platforms and potential for creativity