You're trying to reach economies of scale. You want you on a try to be big enough in order for you to have lower cost. You are trying to go after a second concept is called economies of scope. So you're looking for other products that you can produce that indirectly help your current product. Like, for example, amazon has a market place, and he amazon has a amazon web services, because it obviously makes sense to host your like, the biggest market place on earth. Also, not at a competitor, but at your place. This is economies of scope. Then you want to look for lock in effects. Lockin effects cannot is not like, it sounds bad, but a lock in effect is something easy, like my keyboard on mek works differently than my keyboard on a pc. And that's already a lock in effect, because i'm signing something in a way that is great. But as it is so great, i have ihave a harder choice to go away from it. Then next one, creating entry barriers also something that i'm trying to do. So i am trying to own the most scarse resources myself, in my company. I want to be dependent. I don't want to be dependent on somebody else. And in the end, network effects, like every company wants to try, or wants to get to a stage that this is a self propelled business matl right? Network effect means that the more people use it, the better it is for everybody. So if you reach a certain state, you will get your customers to do marketing for you, because they benefit from bringing other other people to youra to your business. So if i am now switching to signal, for example, then i want you also to switch the signal, because otherwise i cannot text you. So is the network effact, right? So all of this in itself, all of these small bits and pieces that in the end lead to a monopoly, if they work out, are

completely common pasness practices.