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Clarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedIn

The LinkedIn™ Branding Show

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Emphasizing Clarity and Transparency on Company Pages

This chapter emphasizes the need to update and enhance the about section on company pages to clearly convey the business's offerings, target audience, and transformation it provides, addressing the common problem of unclear and outdated content that can confuse visitors. The speakers stress the importance of being direct and transparent in communicating the company's message.

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