Andy Paul: Sell Without Selling Out
FranklinCovey On Leadership
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The Importance of Relationships in Sales
Andy Cevallos: I can't imagine that there is a salesperson left in the world that doesn't fundamentally understand now, it's all about your customer. He says some experts are actively trying to minimize or in the minds of people who follow them, try to minimize the importance of the relationship between seller and buyer. "The data, I believe, proves them to be wrong," he says.
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