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Diamond Wars | The Future of the Diamond Industry | 8

Business Wars

CHAPTER

The Shift in Diamond Dynamics

This chapter explores the transformative impact of lab-grown diamonds on the traditional diamond industry, emphasizing changing consumer behaviors and technological advancements. It analyzes the emotional and financial implications of luxury purchases while questioning the effectiveness of traditional marketing methods in today's marketplace. The discussion also highlights evolving consumer preferences and the growing significance of emerging markets like China and India in the diamond trade.

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