Malcolm Gladwell: David and Goliath
Socrates in the City
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How to Get Your Book Out and Affect Change Within Communities
"A book can only start a conversation. I always think of that's my, my role is simply to prompt people into new ways of talking and thinking," he says. "The task of making an argument or telling a story and of actually creating change at a community level are there is quite a difference, because quite a distance between them."
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