2min chapter

The Method cover image

Whatnot CEO Grant LaFontaine talks Growth Marketing Success

The Method

CHAPTER

How to Market Your Pokemon Cards

It comes back to Who is our seller? Who is our buyer? Where do they hang out and how do we get in front of them because that's what market marketing is like? We don't do marketing. We attract buyers and we attract sellers with a value prop and we figure out where they are and they get there And then for us the best mechanism to do that was not build out like a big centralized marketing team. Lot of just like truck sales reaching out to good people referrals attending events So every You know niche Pokemon conference were there every sports card conference were there.

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