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9min chapter
The Future of AI in Marketing, Growth & Content: Season 2 Finale (Part 2) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat
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Evolution of Content Marketing Playbook for SaaS Companies
The chapter explores the transition of content marketing strategies for SaaS companies from saturation to decline phases in the S-curve model, highlighting the diminishing effectiveness of traditional approaches and the need for adaptation and innovation. It also discusses various insights on marketing strategies for the future, including challenges related to Google and SEO, leveraging AI for content creation, potential shifts towards closed platforms, and the impact of synthetic content on text distribution and traffic aggregation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode