2min chapter

ACQ2 by Acquired cover image

Consumer Investing in 2022 (with Brian O'Malley of Forerunner Ventures)

ACQ2 by Acquired

CHAPTER

Can This Be a Thing?

I think pre-market fit is really trying to understand if something can be a thing, right? You're trying to understand whether the Composition of what the product is what it's solving. A lot of times that's that's less about how great the solution is That's about how bad the existing alternative is today. They're different from alternatives that have been there before.

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