Innovations in Retail and Consumer Dynamics

This chapter explores the growth in pro penetration at retail stores driven by enhanced product offerings, efficient staffing, and customer loyalty programs. It discusses the integration of innovative technologies like self-checkout systems and AI to improve customer experiences, along with the impact of economic factors on home equity and market prospects. Additionally, it highlights unique brand strategies, particularly focusing on the surprising urban popularity of Carhartt and the launch of Lowe's Essentials for affordable home improvement solutions.