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Navy's Drag Queen Recruiter, and Fox News' Post-Tucker Ratings, with the Ruthless Podcast Hosts and Graham Allen | Ep. 543

The Megyn Kelly Show

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Backlash and Branding: The Bud Light Controversy

This chapter explores the backlash faced by Bud Light due to its controversial marketing campaign with a transgender influencer, resulting in significant sales declines. The discussion critiques the company's lack of accountability and the disconnect between corporate leadership and consumer sentiments amidst a sensitive cultural landscape. Through various examples, the conversation emphasizes the need for brands to reconnect with their loyal customers while navigating a competitive market.

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