We're in this interesting moment where it's like the early adopters are getting these kind of early benefits and then, you know, presumably there's going to be a new equilibrium on some of these things. One is startups where they want to build a new product or experience that truly cannot be done any other way than to produce a custom model. Another type are people who actually are being SAP providers,. And now it's an optimization question, right? can I potentially build the smaller models or custom models myself and deploy them for cheaper.

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