
Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US
DTC Podcast
00:00
Scaling Influencer Marketing
"I don't like to sort of call things away until it's statistically significant. But we're also seeing paid to work," she says. "That's a real testament to the niche as well, right? Neshing down." She adds: "We've tested some ads over podcasts, like spoken,. Like for us, we're just a very visual brand".
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