The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

154. Failure is an Opportunity not Ending, with Madeline Quinlan

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Behavioral Science and Behavior Change

"We know that some things work and we know that a lot of things don't," she says. "What we kind of stand for is to use this sort of scientific method, if you will, as much as possible when we're doing a project" The company's clients include Nest Insight who are in the pension space.

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