11min chapter

On Strategy Showcase cover image

Pot Noodle's brilliant, Effie-winning response to a failed product launch

On Strategy Showcase

CHAPTER

Turning Failure into Success: The Instant Noodle Campaign

This chapter explores a groundbreaking marketing campaign for instant noodles that turned around a previous failure into a successful Effie-winning strategy. It discusses the significant sales improvement and market share growth achieved through innovative tactics during challenging economic conditions. The chapter also emphasizes the importance of consumer feedback and strategic collaboration in revamping a product for market reintroduction.

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