
Patagonia's Vincent Stanley on creating a purpose-driven work culture
Culture First with Damon Klotz
00:00
Patagonia's Mission-Driven Storytelling
This chapter explores the speaker's journey with Patagonia, highlighting their influence on the company's culture and environmental commitments. It emphasizes the power of authentic storytelling to connect employees and consumers with a brand's values, illustrated through Patagonia's transition to organic cotton sourcing.
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