8min chapter

Culture First with Damon Klotz cover image

Patagonia's Vincent Stanley on creating a purpose-driven work culture

Culture First with Damon Klotz

CHAPTER

Patagonia's Mission-Driven Storytelling

This chapter explores the speaker's journey with Patagonia, highlighting their influence on the company's culture and environmental commitments. It emphasizes the power of authentic storytelling to connect employees and consumers with a brand's values, illustrated through Patagonia's transition to organic cotton sourcing.

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