How Can You Help People Stay Out of Fear?

Fear and money is a bad combination. It gets you to sell low and buy high. How can you help people stay out of fear? Let's figure out talk about what is your fear and then play out all the way to the end the worst possibility. And sometimes when you do that you see like okay I wouldn't enjoy that but it's not the end of the world. Or I tell people I for scenarios like I'm not planning to live through a nuclear holocaust but one thing I did do was buy a Geiger counter because then I can know if I'm being lied to.