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Navigating the Media Landscape in Startups
This chapter explores the evolving dynamics between startups and media, emphasizing the critical role of storytelling in the tech ecosystem. It discusses the tension founders face in choosing between direct audience engagement and traditional media exposure, highlighting the significance of narrative control. The chapter also examines the editorial integrity challenges in tech journalism, reflecting on how outlets like TechCrunch strive to maintain a unique voice amidst growing competition and corporate pressures.