Stacking Growth | The B2B Marketing Podcast cover image

S3 E02 - The Impact of Generative AI | Grant Duncan & Omar Hamoda - VP Marketing & Senior Brand Designer @ Zingtree

Stacking Growth | The B2B Marketing Podcast

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Is There a Role Killer for Software Engineering?

I think there will be some kind of prompt engineering roles, but it's I see it more on the software engineering side than maybe the marketing and sales side. We're in the process of integrating open AI into our product to add lots of capabilities into it. And to be able to do that from an engineering perspective, there is a lot more nuance involved. So yeah, that greatly reduces or controls for somebody like me who doesn't have a lot or like Cassidy can jump in and it actually be a lot more productive in mid journey.

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