Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft. cover image

EEC 265: Finding Your Voice as a Leader, with Neil Gordon

Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

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The Brilliant Jerk - Is That Really Going to Help?

The first 30 seconds is really grabbing the audience attention by talking about a problem they want to solve and then coming with a solution. Once you've established the problem, identify the typical flawed solutions that most people try and fail to succeed with. You prime them to be incredibly ready for the alternative. If your solution is a departure from the norm, if you have a unique way of solving a problem, you first set up the problem,. Then you identify the things that don't work so that the listener is primed. Look here, what will work?

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