Dear Bri: Community Strategy, Fiascos, and Drama cover image

How do I serve my community AND still meet big business goals? with Jelani Memory, VP & Publisher at DK

Dear Bri: Community Strategy, Fiascos, and Drama

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Aligning Community Engagement with Core Values

This chapter explores the significance of aligning community engagement strategies with a company's core values and long-term goals. The discussion critiques a transactional mindset focused on acquisition, urging a more thoughtful approach that prioritizes the needs of community members for sustainable success.

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