Giving is Declining. What can we do about it?
Untapped Philanthropy
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The Linearity of Giving and Engagement
The big dollar donor retention is really low. You actually have to get people from that kind of zero to one gift and then you can cultivate them over time. It's about connection. We spend a lot of time on recurring, like make it easy. That's text job is to make that part easy for them.
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