Evolving Strategies: Understanding Customers and Enhancing Engagement

When Ken Hicks took the helm as CEO of Foot Locker in 2009, the company was on the brink: the economy was in shambles, sales had cratered by nearly a billion dollars, and the decline of indoor malls spelled further doom. But within three years, Hicks led Foot Locker to a stunning $2 billion rebound. His strategy? A renewed focus on storytelling—connecting the brand to customers in a way that transcended price tags and products. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.